about the author

Meet the human navigating the complexities of the digital world: Abhinav Gaurav

A transformational thinker, people-driven leader, innovator (and occasional disruptor), Cyberpsychologist, storyteller, and a professional overthinker of how technology messes with our minds… and sometimes even improves them.

Let’s start with the basics: Abhinav is a 40-something bloke with an Indian background and a relentless curiosity about how technology shapes us. His journey took him from school struggles to academic breakthroughs, eventually earning a PhD in Cyberpsychology.

But here’s the thing: He is not just about the degrees and research papers. He believes in telling stories that resonate, in making science relatable, and in finding the humour in all of it. (Because if we’re not laughing, are we even surviving?)

Whether he is speaking to a room full of experts or explaining why our digital habits matter over chai, Abhinav aims to spark connections, questions, and maybe even a chuckle or two. Oh, and when he is not decoding online behaviour, you’ll probably find him overthinking memes or wondering if autocorrect secretly hates him.

Abhinav Gaurav’s career began in the high-stakes world of ethical hacking—an industry built on outsmarting systems, exposing vulnerabilities, and staying one step ahead of digital chaos. But long before he was decoding lines of code, he was navigating the contradictions of his homeland—India.

He grew up in a country where traditions and cutting-edge technology coexist in a delicate, almost paradoxical dance. A place where centuries-old temples cast shadows over neon-lit skyscrapers, where spiritual chants intertwine with the relentless honking of traffic, and where the rich aroma of street-side chai mingles with the ever-present chime of smartphone notifications.

This early exposure to diversity and adaptability shaped his worldview, propelling him beyond borders. Abhinav became a true global citizen, working with some of the world’s most influential organisations—Microsoft, Intel, General Electric, Facebook, HSBC, Nationwide, Clyde & Co, Kennedys Law, HMRC, and many more. His journey took him across continents, industries, and cultures, but one thing remained unchanged: his unwavering commitment to serving others.

As a people-centric transformational leader and a trusted advisor to the C-suite and board, Abhinav bridges the gap between technology and business, ensuring that leadership meant more than chasing numbers, and that technology, when wielded with integrity, could be a key driver of growth, competitiveness, and digital resilience. Passionate about the ethical and sustainable use of technology, he champions responsible AI adoption, data-driven governance, and cybersecurity frameworks that protect both business assets and customer trust.

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Writing & Media

Beyond his professional work, Abhinav Gaurav explores the psychology of human behaviour in workplaces, digital spaces, and beyond. His work delves into everything from the ‘whys’ and ‘hows’ to the cognitive forces shaping decision-making, leadership, trust, and organisational culture. By blending research-backed insights with real-world applications, he offers fresh perspectives on how psychology drives engagement, performance, and organisational transformation.

Key Areas of Expertise

🔹 Decision-Making & Human Behaviour – Exploring the cognitive biases, emotional drivers, and psychological patterns that shape choices in workplaces and beyond.

🔹 AI, Trust & Cognitive Influence – Unpacking how artificial intelligence reshapes human thinking, decision-making, and trust in digital systems.

🔹 Psychology of Work & Leadership – Analysing motivation, habits, and social dynamics to drive engagement, collaboration, and leadership effectiveness in evolving world.

🔹 Psychology in Everyday Life – Understanding human behaviour beyond technology and work, including habits, relationships, and social dynamics

Abhinav sees himself as an explorer rather than an expert—constantly curious and learning with every experience. His interests go beyond digital habits to the human mind, the natural world, and the untamed landscapes of thought. Whether trekking through the Himalayas, examining the psychology behind everyday choices, or reflecting on the quiet truths we often overlook, his writing is a way to make sense of the unseen. Blending deep reflection with real-world insights, he shares perspectives that invite others to see both the world around them—and the one within—through a new lens.

Some of his articles and blogs can be found here